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Social Media

Johanna Franks, Sarah Holstead and Katie Woods
How this agent made £80,000 of Maldives bookings after sharing an influencer's posts
Here's how one agent made brilliant use of an influencer's social posts in order to maximise her travel sales
Lisa Phillips
Returning agent uses TikTok to land biggest bookings of her career
Shortly after returning to the industry in August, Staffordshire-based homeworker Lisa Phillips decided to set up a TikTok account – and she hasn't looked back since
Instagram mobile phone smartphone app technology iStock-1095028274 (Credit: iStock)
What does Instagram’s new indexing policy mean for travel agents?
In July, Instagram rolled out a change that expanded how content from their platform was indexed in Google. But what impact will this have in the travel industry?
Trump's White House has dragged Jet2 into a political firestorm – so should it respond?
After the White House put its own dark spin on the viral "Nothing beats a Jet2 holiday" meme, should the airline and operator respond? And if so, how? Social media strategist Marta Safin, part of the Llama collective of marketing experts, shares her take with TTG
Travel sweats on Budget to assess full impact of winter fuel payment cut
Agent cautions others against becoming too reliant on 'shouty' Facebook
Thorne Travel’s Shona Thorne talked TTG through her agency’s efforts to diversify their social media output
Barrhead Travel brand ‘must evolve if it is to attract new customers’
‘We’ve got to evolve and modernise,’ Barrhead sales and marketing director Nicki Tempest-Mitchell tells TTG as the Scottish independent plans a 50th anniversary makeover
Marketing pioneers and fairer travel trailblazers: what makes a TTG Top 50 travel agent?
The TTG Top 50 has become the definitive list of the UK and Ireland’s best travel agencies. Here we share a summary of findings from our first-ever TTG Top 50 Insight Report
TikTok: 7 tips to get the most out of the platform agents can no longer afford to ignore
TikTok: 7 tips to get the most out of the platform agents can no longer afford to ignore
With TikTok users spending upwards of 90 minutes a day on the platform, on average, We Are Llama’s Marta Safin explores some of the ways savvy agents can use it to their advantage
Scammers impersonating 'every major UK airline' to trick customers
Consumer champion Which? finds fake X/Twitter customer service accounts for all major airlines operating in the UK
Fires, rain and rising prices: how an unpredictable summer is delivering a lates boost
Abta launches PR blitz to support trade through summer lates market
The campaign features radio adverts, a multi-channel social media push, a consumer competition and a dedicated page on Abta’s website
EasyJet holidays ‘to grow beyond expectations’ this summer
EasyJet holidays launches social media marketing tool to agents
The new tool allows agents to download infographics and share them via their own personal channels with their own messaging
Social media
An agent's guide to formulating a social media strategy
If you’ve resolved to crack Instagram, TikTok and the rest in 2024, then our expert can help you implement a fresh strategy.
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P&O Cruises Extraordinary Showcase 2023: Let's get social
Top tips on how and when to share content on your social channels during this Wave period for maximum effect, plus a recap on the assets and tools P&O Cruises can provide.
Reels
Here's what you should be doing to engage more users on social media
Instagram and Facebook Reels can help drive growth and engagement, as our social media expert explains.
'Less is more': how agents can make the most of whatever time they can dedicate to social media
'Less is more': how agents can make the most of whatever time they can dedicate to social media
’When it comes to how to approach social media, there are as many opinions as there are marketers – here’s how to cut through them,’ write We Are Llama’s Marta Safin for TTG
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Earn your clients' trust with authentic images
Picture-perfect content has had its day – here’s why you need to embrace the trend for more realistic imagery.
The importance for travel brands to utilise TikTok has grown rapidly (Image credit: Solen Feyissa/Unsplash)
The secret TikTok trends to help you reach a whole new world of clients
TTG has partnered with TikTok to bring the travel trade a range of key data to help agents make the most of what clients are searching for
Will Threads pull everything together – or unravel your social media strategy?
Will Threads pull everything together – or unravel your social media strategy?
Travel comms specialist Phil Bloomfield runs the rule over Facebook owner Meta’s Twitter clone – and explores the opportunities and pitfalls for agents wondering about whether to adopt another social media platform
The importance for travel brands to utilise TikTok has grown rapidly (Image credit: Solen Feyissa/Unsplash)
TikTok inspiring Brits to book ‘spontaneous mystery trips’, data finds
A recent viral TikTok filter saw users’ next holiday location randomly chosen via the filter’s destination generator
The importance for travel brands to utilise TikTok has grown rapidly (Image credit: Solen Feyissa/Unsplash)
How travel should up its TikTok game to attract young consumers
Gen Zs – which make up 60% of users on TikTok – rely on the app when planning their getaways, according to a recent travel tech summit
The five Instagram trends you need to master for your business
The five Instagram trends you need to master for your business
Memes, branded assets, pinned posts, reminders and reels – here’s how you do them all.
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TTG is on WhatsApp – how to sign up for daily news alerts
Signing up for WhatsApp news alerts from TTG takes a matter of seconds – here’s how to do it
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Creating content fit for a (drag) queen
In a world full of disposable content, your videos need to stand out from the crowd
Di Victory is tasked with sharing a mix of offers, supplier deals and helpful advice articles with the agency’s network of homeworkers
Holidaysplease 'works smarter' with first social media appointment
Di Victory is tasked with sharing a mix of offers, supplier deals and helpful advice articles with the agency’s network of homeworkers