Searches for Sharm el Sheikh are up 74% on a global flight search website as the destination remains closed to the UK.
Cheapflights.co.uk managing director Andrew Shelton said that the demand is there should the British government decide to lift its advice against flying in and out of the resort.
As Egypt’s tourism minister yesterday told TTG at WTM London that new safety measures have been introduced at the airport to improve safety following last year’s bombing of a Russian jet.
Shelton said: “As more than 30 UK travel firms demand that the UK government confirm when direct flights to Sharm el Sheikh can resume, our data reveals that demand for flights to the Egyptian resort remains strong and is actually on the rise.
“Searches for Sharm el Sheikh dipped this June but rallied by 74% by October, a year since the airline incident that triggered the ban on UK flights to and from the resort implemented a year ago yesterday.
“In July, Sharm el Sheikh searches dipped and we saw more interest for flights to Greece and Cyprus - which were up 31% and 29% respectively, month on month, which suggests Brits’ enduring appetite for a hot weather coastal break saw searches switch.
“We believe that the some of the searches result from curiosity borne from news reports about Sharm el Sheikh and the ongoing uncertainty around flights.
“Given that UK airlines have now been banned from direct flights for over a year, it’s remarkable that demand endures for a route facing such uncertainty.”