The inaugural crop of International Travel and Tourism Awards (ITTA) winners has been revealed.
More than 500 industry figures gathered to celebrate the 14 winners during WTM London.
The awards, presented by WTM London, represent the culmination of months of judging and showcase “the best in class of the global travel and tourism industry”.
Best National Tourism Board / DMO Campaign was won by Turismo do Centro de Portugal with its “To Visit and To Stay is To Help!” Campaign.
South African Tourism and Drive South Africa won the Most Innovative Use of Technology within a Destination award, and VisitFlanders the Best Regional/City Campaign award for its Mud Soldier statue marking the Battle of Passchendaele.
Nick Pilbeam, divisional director at WTM Londons parent company Reed Exhibitions, led the judging panel alongside the UNWTO’s director of communications, Marcelo Risi.
ITTA’s co-founder Paul Nelson said: “We have been delighted with the response from the industry to the ITTAs and blown away by both the quantity and the qualities of the entries.
“All the finalists represent what these awards are about: celebrating the success of national, regional and city tourist boards and recognising outstanding private sector companies and individuals.
Charlotte Alderslade, fellow ITTA co-founder, added: “The ITTAs awards ceremony was a celebration of the best in the class for the travel and hospitality industry. It was a great night. I look forward to seeing more creativity and outside-the-box thinking for 2019.”
Sponsor: National Geographic
Gold: Turismo do Centro de Portugal – To Visit and To Stay is To Help!
Silver: Visit Faroe Islands – Faroes Islands Translate
Highly Commended: Visit Estonia, Zavod BBDO and BBDO Berlin – The Estonian Stress Buster
Gold: South African Tourism and Drive South Africa – Google Trekker South Africa
Silver: Hong Kong uCloudlink Network Technology Ltd – Global Pocket WiFi
Highly Commended: Kyiv City Tourist and Information Centre – Kyiv City Guide
Highly Commended: Walks and City Connect - Walk On Walk Off - Flexible Tour Pass
Gold: made Tourism Marketing on behalf of Littlestar Services - MAMMA MIA! The Musical - Tourism Marketing Campaign Jan 2016 – Dec 2017
Silver: Inova Hospitality Management – The Unique Inova Approach
Highly Commended: AM+A Marketing and Media Relations – Supporting Slovenia Tourism Board's World Bee Day: Introducing Api Tourism to the World
Highly Commended: Brighter Group, A Finn Partners Company - ExtraJordanary – Reinvigorating Tourism to Jordan
Sponsor: World Tourism Cities Federation
Gold: VisitFlanders – The Mud Soldier
Silver: Marketing Manchester – Come Together Campaign
Highly Commended: DEC BBDO on behalf of Canary Islands Tourism – After-Rain Ads
Highly Commended: Tourism Toronto – The Views Are Different Here Campaign
Gold: DEC BBDO on behalf of Canary Islands Tourism – #StopBlueMonday
Silver: Visit Orlando – Orlando’s BIG Thank You
Highly Commended: Visit Faroe Islands and Atlantic Airways – Faroes Islands Translate
Highly Commended: The Puerto Rico Tourism Company and Ketchum – From “Come Back” to Comeback: How Puerto Rico Tourism Defied Two Hurricanes and Major Misconceptions
Gold: DEC BBDO on behalf of Canary Islands Tourism – The 7 Islands That Became 47
This Canary Islands Tourism campaign re-positioned the image of the destination from being seven sun-and-sea islands to 47 different islands every day.
Silver: AirAsia Malaysia and WE ARE KIX – Adventure Live
Highly Commended: Visit Faroe Islands and Atlantic Airways – Faroe Islands Translate
Sponsor: Turkey’s Ministry of Culture and Tourism
Gold: Viajar Verde – Sustainable Tourism Blog
Ana Duék’s blog and website, Viajar Verde, has become recognised as the main website and reference on responsible tourism in Brazil.
Silver: Vagabrothers Productions Ltd - Vagabrothers
Gold: Slovenian Tourist Board – Healthy Waters
Gold: Kerala Tourism – Kerala
Silver: Cinnamon Hotels Management Ltd – The Cinnamon Elephant Project
Silver: Yayasan Karang Lestari Pemuteran Bali (Coral Reef Restoration Foundation) – Coral Reef Revival
Gold: Experience Jordan – The Jordan Bike Trail
Silver: G Adventures – Adventure With Purpose
Highly Commended: The Tuk Tuk Club – Putting the ‘Adventure’ Back into Adventure Travel in Northern Thailand
Gold: Food NI Ltd – Northern Ireland’s Year of Food and Drink 2016
Silver: Gipuzkoa Provincial Council – TXOTX!
Gold: Geotourist and AARP – GLBT History Tour of Denver, USA
Silver: Israel Tourist Office – Leading LGBT Destination
Gold: Mauritius Tourism Promotion Authority and Hills Balfour – Taylor Morris & Mauritius Luxury campaign
Silver: Caldera Yachting – Santorini Luxury Cruises - The Experience of a Lifetime