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Borobudur

Who do you expect it to attract?

The newly promoted destinations are expected to attract both first timers as well as repeat travellers – all from various walks of life who are willing to try something new and challenging. Millennials are among the potential targets. Origin-wise, our target is mainly regional visitors, including China, Singapore, Malaysia, Australia, and Japan. We are also targeting long-haul visitors with special interests including diving, snorkelling, surfing and hiking, and this group is an important contributor to tourism yields.

 

How can international visitors access the priority destinations?

The government has been upgrading existing infrastructure and facilities as well as developing new ones for better connectivity, making the regions more accessible. More airports – both with international and domestic connectivity – are being upgraded and developed to support increased accessibility to destinations outside of Bali.

 

What type and how much accommodation is available?

The accommodation available is varied, ranging from homestays to luxury hotels. More hotel operators are establishing their businesses in Indonesia too by building or managing hotels in the newly developed destinations. The government is also preparing a plan to support the development of thousands of homestays in the destinations. This project, still in its initial stages, is in cooperation with the Ministry of Public Works and government banks.

 

How will you promote it?

We want to promote Bali and beyond so that ports close to Bali can also develop. After enjoying Bali, visitors can continue on to other destinations, such as nearby Lombok. Global promotion is specifically targeting 12 focus markets, including south-east Asia, China, Australia, Europe, the Middle East and the US. Meanwhile, the domestic version of the campaign, Pesona Indonesia, is running simultaneously to drum up domestic tourism interest.

The new Balis

The new Balis

The 10 priority destinations are:

  • Lake Toba (North Sumatra)
  • Tanjung Kelayang in Belitung Island (Bangka Belitung)
  • Tanjung Lesung (Banten)
  • Thousand Islands (Jakarta)
  • Borobudur (Central Java)
  • Bromo-Tengger-Semeru (East Java)
  • Mandalika on Lombok Island (West Nusa Tenggara)
  • Labuan Bajo in Flores (East Nusa Tenggara)
  • Wakatobi (South-east Sulawesi)
  • Morotai Island (North Maluku)

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