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Why is Whalar sponsoring the WTM speed-networking?

Whalar is a tool to help brands execute their influencer marketing campaigns, cost-effectively and at scale. You can use Whalar as a discovery tool for new influencers. It stores all the content produced for your campaigns, from which brands can re-use these assets whenever they like. Brands receive the stats back from every campaign and post, which can help with market research. There are multiple options for campaigns, either self-service or campaign managed, meaning that you can do as much or as little work as you would like. In other words, you can leave it to Whalar; you’re in safe hands.


Because Whalar has the best, most creative influencers from around the world on its platform, the company wanted to sponsor the speed-networking event. It will give influencers a chance to meet travel brands who are interested in forging some amazing partnerships in 2018.

Building trust

Building trust

Comment: Rachel O’Reilly, head of communications, Kuoni

 

“Kuoni is highly selective about the digital influencers it works with, focusing on premium content – luxury style, travel and honeymoons. We also put a firm emphasis on working with the digital editors of specialist media brands such as Brides, which we’ve hosted on a number of trips.


“We’re very much at the premium end of travel, so we’re looking for lifestyle content, amazing images on Instagram and Twitter, inspiring blog posts and, if possible, video content. While we’ve hosted a number of destination experiences, we also look to build relationships and create newsworthy and sharable content ourselves. For example, we produced a honeymoon report earlier this year and launched it at an event on the roof garden of John Lewis in Oxford Street and invited wedding and honeymoon influencers along. They were posting news and highlights about wow-honeymoon experiences around the world, which created a huge online buzz.


“Chosen carefully, those with a loyal following have built trust and know exactly what resonates with their fans that love the lifestyle they lead and want to emulate it. You need to be careful about choosing those who are genuinely influential in the market space you operate in, but there’s definitely credibility that comes with a recommendation from someone who’s built authority.”

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TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
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