Those debuting include tourist boards, technology specialists, attractions, tour operators, cruise lines, car hire and travel insurance firms and hotels.
First-timers hail from countries as diverse as Bosnia and Herzegovina; Iran; Kazakhstan; and Vietnam. Others will travel from Australia, Bahrain, Ghana, Iceland, Lithuania and Sri Lanka.
Many exhibitors have upgraded and taken a main stand instead of sharing exhibition space, in order to raise their profile during the event. They include Merlin Entertainments and the tourist boards of Grenada and Moscow.
The Grenada Tourism Authority had been a main standholder but shared its space with the Caribbean Tourism Organization in 2015 and 2016.
Sharon Bernstein, director of UK and Ireland for the Grenada Tourism Authority, said: “The Grenada Tourism Authority is returning to WTM London as an independent main standholder to increase awareness of the Pure Grenada brand with the UK and international travel trade and media.
“The value of the networking opportunities at the show is very important to our team.
“We will also be joined by hotels including Spice Island Beach Resort and True Blue Bay Boutique Resort.”
Another sector seeing many new exhibitors this year is technology, with hotel distribution, travel software, dynamic packaging and virtual reality specialists attending.
Laduma, a virtual reality content production company, says it plans to “lead the VR offering at 2017’s WTM London by demonstrating to delegates how groundbreaking storytelling can change the way people view their brands”.
Ben Smith, chief executive of Laduma, said: “We’re delighted to be exhibiting at WTM London 2017 alongside world-famous brands and household names in the industry. Virtual reality creates a truly immersive world to bring travel and tourism experiences alive.”
Simon Press, WTM London senior director, said: “It’s only July and we’ve already counted around 60 new exhibitors and main stand-holders, which bodes very well for the event in November.”
Registration for WTM is now open. Just go to wtmlondon.com/register to secure your place at this year’s show