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BY Sophie Griffiths


WTM 2017: Greece to welcome record 30m visitors

Greece is celebrating a “milestone year” for tourism after achieving an all-time record number of visitors to the country.

Elena Kountoura, minister of tourism for Greece

"In the last two years, our ministry received 265 proposals concerning projects for four and five-star hotels"

Elena Kountoura, minister of tourism for Greece, said it was estimated that international arrivals – including cruise visitors – would exceed 30 million this year, followed by a “significant increase” in revenues.

She added: “For the fourth year in a row it is an ongoing growth of more than 7% yearly, from 26 million in 2015 to 28 million in 2016.”

Kountoura said the country saw a double-digit growth in arrivals from “almost every European country”, including Germany, France and the Scandinavian nations, while she said numbers had also “increased significantly from dynamic markets such as the US, Canada, Russia, the Middle East and China”.

The UK market also saw growth, with Greece noting a 6% increase in air arrivals in the first eight months of 2017.

This year also saw the introduction of more than 150 new flight routes. Kountoura said so far for 2018 “several new routes” had been added from European destinations, including the UK and Ireland. “Some routes that were originally scheduled to end in October have expanded until January,” she said.

Meanwhile, the cruise industry also continued to drive visitor numbers, with latest figures for 2016 showing that cruise passengers exceeded three million. Kountoura acknowledged that issues in the eastern Mediterranean, such as the drop in demand for nearby Turkey, had led to a reduction in cruise calls this year, but said she was hopeful that numbers would prove strong for 2017.

“The recent developments in neighbouring countries led international cruise lines to reconsider their programmes in the Mediterranean for 2017. Despite fewer port calls overall, cruise ships had higher occupancy for Greek destinations, and an increased number of passengers compared to 2016. As a result, the outcome for the cruise industry in Greece this year will turn out better than the initial estimates.”

Kountoura was also optimistic that the country’s growth in visitor numbers would continue to increase overall. “In the last two years, our ministry received 265 proposals concerning projects for four and five-star hotels, as well as for new integrated tourism resorts that are in various stages of licensing.

“Major tour operators expanded their portfolio in Greece and have announced their plans for several new hotel projects in the coming years. Major funds and investment groups from the US, Middle East, Russia and China are investing in luxury resorts, and several strategic investments are under way in popular and new Greek destinations.”

She added that there were also a number of large infrastructure projects continuing, including the upgrade of 14 regional airports, “and a strategic investment at the Port of Piraeus, as a major hub for homeporting”.

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