The first phase of the development is slated to open in summer 2019 and while it is yet to be named, the resort’s senior vice president of sales, Frank Belzer said general theming is around “beach, surf, sun and summer”.
Between them, the two hotels will have 2,800 rooms bringing Universal Orlando Resort’s total rooms to 9,000 when both are complete.
Belzer said Universal did not expect this to “dilute our existing business...we think more people in Orlando will want the advantage of being in an onsite property.”
Belzer outlined early admission to the park as one such advantage – a significant factor considering the success of Universal’s latest opening, Volcano Bay, which he said had been "hitting capacity a lot" this summer.
Belzer said he expects the new hotel to “resonate well” with the UK and Latin American markets with rooms available from less than $100 per night and more than half being two-bedroom family suites.
Speaking about Universal’s TapuTapu technology, which was rolled out earlier this year. Belzer said: “We have had rave reviews from those who have done their homework and know how to use it in advance but we do need to educate people about it.”
Education is also a focus on the trade side with two new platforms for the trade due to launch in the first quarter of next year.
Belzer said there would be a community-style platform where all trade partners can login to a protected area and ask questions and find social kits and a calendar with timings and events.
The other will be a revamp of the existing training programme, which will focus on making the platform more accessible to other global markets beyond the US.