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BY Andrew Doherty


WTM 2017: Taiwan makes sustainable tourism a focus for 2018

Cycling and bird watching tourism are to play a key role in the Taiwan Tourism Bureau’s message for 2018.

Taiwan Web pic.jpg

The Asian nation will be promoting its sustainable offerings through the, “Journey Between the Mountains and Ocean” campaign, with the aim of encouraging visitors to take to the island’s routes by bicycle.


“The Taiwanese government has invested a lot in cycling – it’s a very popular way to travel around the island,” said Josephine Huang, marketing manager at Taiwan Tourism Bureau.


Cycling offerings include the Sun Moon Lake Come! Bikeday. Taking place from November 11-12, the annual event will see clients take to an 80-kilometre route which will circumnavigate Jade Mountain before culminating with the Come! Bikeday Fair.


Furthermore, from November 23 to 26, the OK Taiwan-Floral City Biking Festival in Taichung offers cycling fans the opportunity to test the latest model of bicycles on dedicated race tracks.


Huang explained that bird watching tourism is also proving popular for Taiwan, adding: “It’s a massive draw not just from our Asian market but also from the UK too. We had a display at The British Birdwatching Fair in Rutland in August this year.”


The Taipei International Birdwatching Fair, boasted as Asia’s largest bird watching event, takes place every October and showcases more than 642 species of birds, including 27 endemic and 56 endemic subspecies.


Speaking on Taiwan’s largest markets, Huang said that Japan remained the largest of the Asian source market with more than 1m visiting a year. For Europe, Taiwan welcomed a 12.18% visitor increase to 238,845 in the period January to September 2017.


“The UK is also one of our most important source markets. We have seen a very good increase from January to September this year; we are up 6.55% to 46,648 visitors compared with the same period last year.”


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