Jones has been involved in the launch of two companies – Travelocity and Kayak – with both recognised as having evolutionised how travel is purchased globally.
He is now embarking on a new chapter as chairman of start-up Wayblazer, using artificial intelligence (AI) in a bid to disrupt the industry again.
Jones spent 24 years at American Airlines in marketing and information technology – including time as Sabre’s chief information officer, where he led the team that launched Travelocity.
He spent seven years there as chief executive, transforming the online agency into a $3 billion company and taking it public for $1.2 billion.
He then joined Kayak as chairman and helped grow the travel search engine before it was sold to Priceline for $1.8 billion in 2013.
In all, Jones has served on the boards of 14 companies that created more than $10 billion of market value.
Today he is managing principle of On Inc, a consultancy he founded to help companies improve their digital offerings.
Jones will cover a range of subjects at WTM London 2017, including travel distribution, owning “the edge”, AI and how to re-engineer businesses to take advantage of new technologies.
“I am delighted to be invited to speak at WTM London,” Jones said.
“Travel industry businesses need to keep reinventing themselves to avoid being victims of disruption.
“Technological advancements are happening at such a rapid pace that businesses need to be ahead of the curve or risk falling behind.
“Travel companies are already deploying AI, blockchain, beacons, big data, robotics and more.
“It is not only these technologies that will be disruptive; it is the new business models that they will engender that will cause the most disruption. Only the most innovative companies will keep up.”
Simon Press, WTM London senior exhibition director, added: “Terry has a wealth of experience in the travel industry and has been behind some of the major innovations in travel purchasing over the past 30 years.”
WTM London 2017 takes place from November 6-8 at the ExCeL Exhibition Centre in London.