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Over land and sea: cruise and land-based tours


Combining a cruise with a land-based tour can be a reliable way to deliver on the increasing demand for destination immersion. Debbie Ward outlines some of the global options

With clients increasingly seeking more adventurous, immersive experiences, a marriage between the two booming areas of cruise and touring seems a natural move, whether packaged by operator, cruise line, or tailor-made by agents.


It is also a great way to boost commission and introduce customers to lucrative new sectors.


“Combining a land-based element of a holiday with a cruise, whether it’s ocean or river, is a fantastic way for agents to entice new people to choose a cruise,” says Clia UK & Ireland director Andy Harmer.

“We are seeing our agent members do this more and more, and with an ever-increasing number of ships and destinations on offer this trend is set to continue throughout 2018 and beyond.”


Hammer points out that it is also a chance for agents to prove their worth, with a “truly bespoke cruise holiday” likely to encourage repeat business. Here are some options across the globe to suggest to your clients:

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TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
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