Hello! You are viewing your 1 free guest article this week

Please log in or join now for free, immediate and unlimited access to our award-winning online content. Find out more...

Join us
Already a member? Log in here

Luxury travel news

07 Mar 2019

BY Rob Gill


Accor launches two new hotel brands

French hotel giant Accor has launched two new brands – a luxury global collection called The House of Originals and the lifestyle-orientated Tribe.

AccorHotels headquarters edit.jpg

The hotel firm is working in partnership with hospitality group SBE on The House of Originals collection of luxury properties, which includes existing hotels such as Sanderson and St Martins Lane in London, Istanbul’s 10 Karakoy and the Shore Club in Miami Beach.


Accor, which purchased a 50% stake in SBE in 2018, will now help to establish The House of Originals brand internationally through its global distribution and marketing platforms.


Sam Nazarian, SBE’s founder and chief executive, said: “We are always looking to create memorable experiences. The House of Originals will include our existing incredible destinations and create a community and network of unique global properties.”


In a separate move, Accor is launching another hotel brand called Tribe, which is described as offering “a high-quality hotel experience at an affordable price”.


Design will be an important feature of Tribe hotels, with furniture and furnishings from designers such as Jean-Paul Gaultier and Tom Dixon.

Tribe currently has just one property open in Perth, Australia, but has 10 openings scheduled in Europe and the Asia Pacific region by 2022, leading to a total of more than 1,700 rooms.


When it opens later this year, Tribe Glasgow will be the first property in Europe for the brand.

Gaurav Bhushan, chief development officer at Accor, said: “The pipeline of over 50 hotels currently being negotiated for the coming years leads us to believe that the Tribe brand will achieve significant growth all over the world including in gateway locations such as Paris, London, Singapore, Dubai and Bangkok. It will be making its debut in 150 international destinations by 2030.”

What’s your view? Email feedback@ttgmedia.com and let us know your thoughts or leave a comment below.

Add New Comment
Please sign in to comment.
Show me more

Follow Us

TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: New Bridge Street House, 30-34 New Bridge Street, London EC4V 6BJ
Scroll To Top