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Facing the heat: How the Med's tourism chiefs are battling extreme weather

Marketing
Ilaria Grasso Macola
28 July 2023

As parts of the Mediterranean continue to swelter in one of the hottest and most prolonged heatwaves ever, the region’s efforts to place sustainability at the centre of "every single aspect of tourism" have never been important.

Majority of older Brits flocking abroad this summer, data shows

Temperatures have persistently tipped 40C in recent weeks

Popular holiday hotspots such as Greece, Italy and Portugal have all been placed on on high alert in recent weeks due to extreme temperatures, which have created the conditions for devastating wildfires.

 

For the past 10 days, the Greek island of Rhodes has been ravaged by these fires, which tore across southern and central areas of the island destroying homes and hotels, and sparking the largest evacuation operation in Greece’s history.