Ghinn, who was formerly CFO of tailor-made specialist Scott Dunn, joined this month and reports to On The Go’s managing director Carl Cross.
Cross said: “At a time of great growth and investment we needed an experienced and steady pair of hands to help us unlock the business’ potential, and that’s exactly what we’ve found in Julian.
“He’s a great fit for the company and we are delighted to have someone with such experience in the industry join the team.”
On The Go Tours received investment from private equity Alcuin Capital Partners in August 2018 to help fuel the operator’s growth.
The company said it planned to “further develop” its products, grow existing trade and retail partnerships, and invest in agency development, distribution tools and technology.
Ghinn added: “The recent investment by Alcuin Capital Partners and the leadership by Carl Cross of a young and talented management team has set the business up for strong growth in the various markets it serves.”