The consortium’s Cruise Club ambassadors will be made up of agents from across its UK membership. The announcement marks the second anniversary of the launch of TTNG’s Cruise Club Concierge.
Ambassadors will join a weekly webinar during which they will be briefed on new developments in cruise and new product to help their business grow cruise sales.
Topics will include weekly offers repackaged by Cruise Club; social media campaign collateral; new window cards and posters for retail outlets; updates on commercial incentives; incentives available to sales staff; news of ship launches; fam and education opportunities; and details of training seminars.
Lisa Henning, TTNG chief operating officer, said: “This initiative is one of our conference promises and continues to demonstrate our commitment to helping our members maximise their efforts in the cruise sector. The ambassador programme is designed to drive incremental sales for members through us supporting them with additional resources, to help them leverage all the sector has to offer.
“Each week we will deliver to our ambassadors an in-depth analysis of the trading information we receive from our partners and share competitor data, which will in turn help them focus their marketing plans for the week ahead and achieve greater speed to market.
“Within 24-hours of announcing the initiative, we had more than 30 members sign up. We are confident that this will be very popular.”
Invites have been sent group-wide, with the webinars set to get under way in July.