ITC celebrates 50th anniversary

Established in 1974 when it took its first customers to Barbados, the luxury operator evolved from International Travel Connections to ITC Classics in the late ‘80s, before becoming ITC in 2017 - the overarching brand under which now sits Inspiring Travel, Rainbow, Regent and luxury sports tours operator, Spectate.

To mark 50 years of trading, ITC is launching an Around the World compilation of “50 Experiences for 50 Years” showcasing some of the incredible destinations and variety of experiences available through the four ITC brands. Launched today at inspiringtravel.co.uk/anniversary, these inspirational bucket-list experiences are designed to help agents navigate the brands with each including a dedicated marketing Toolkit folder for agent use.

In addition, ITC is inviting hand-selected partners, advocates and new agent partners to experience their products, and will be taking over 50 agents away this year on various different fam trips globally. More destination events for key trade partners will take place later in the year, when ITC goes on the road around the UK to meet with suppliers and partners. 

Agents can delve deeper into the world of ITC by tuning into the Inspiring Travel Podcast that takes listeners past the hotel lobby and into the extraordinary world of tailor-made luxury travel. 

Providing inspiration and the insider scoop to both consumers and agents, the podcast brings iconic destinations to life - from where to go, eat and drink, as well as handy insider tips - with expert advice on holiday hotspots from the expert team of Travel Specialists. Following a successful first season, season two launches today.

Kicking off the celebrations at Chester Racecourse on 14th June, ITC will be joined by a number of specially invited agents and key partners for a special race day. 

ITC’s CEO Phil Aird-Mash commented, “This year, I couldn’t be prouder to be a part of ITC as we celebrate our 50th year of creating tailormade experiences. While our story began back in 1974 with our first holidays to the Caribbean, today our Group is home to four exceptional brands - Inspiring Travel, Regent, Rainbow and Spectate. Our portfolio covers an array of diverse destinations across the world, and I look forward to an exciting future of delivering the most exceptional personalised travel experiences.”