How TV shows and films can help agents sell holidays

Films and TV shows are watched by almost everyone and they can be a great conversation starter – but have you considered using their popularity to promote and sell holidays?

“Films and TV shows are a great way to engage with a customer, knowing you can make an instant connection with them,” explains David Forder, head of marketing at the Advantage Travel Partnership.

What you should be promoting depends on your audience and what they are watching, but it can range from TV travel documentaries such as Our Planet with David Attenborough to blockbuster films such as recently released The Lion King.

The shows or films don’t have to be focused on a destination – they just need to showcase it well, as Game of Thrones does for Northern Ireland, for example.

“We’ve seen our Northern Ireland members promote Game of Thrones tours, capitalising on the popularity of the show and the desire people have to visit the real-life set,” adds Forder.