The new look for the London Marriott Hotel County Hall is part of a huge plan to renovate all properties in the group worldwide and is one of seven in the Marriott Hotels’ portfolio in Europe to have undergone significant renovations so far.

It’s set within the iconic County Hall building, which opened in 1922 as the headquarters of the local government in London but was turned into a hotel in 1998.

“London Marriott Hotel Country Hall embodies where we are taking the brand, as it represents a premium residential feel with localized flavour,” said Mike Dearing, managing director, Marriott Hotels. “But we are definitely not looking for a prototypal approach; each hotel has its own character.”

Refurbishment of County Hall was carried out by RPW Design, a high-end hospitality specialist in London, which also worked on the equally luxurious recent redesign of Marriott London Park Lane.

“The idea at Park Lane was to make it one of the jewels in the Marriott Hotels crown – and of course raise room rates to be more comparable with others in its locality at the same time,” said Ariane Steinbeck, managing director, RPW Design. “The owner was happy for us to do whatever it took to bring the hotel up to those standards.”