Brits would rather ditch takeaways and cigarettes than cut holiday spending, says Abta

Almost twice as many consumers on a budget (25% vs 13%) would spend less on takeaways instead of foregoing their break.

People would also sooner reduce the amount they spend on clothing and accessories (18%) and electronic gadgets (17%) over their holidays.

Leisure activities such as going to the cinema and concerts were activities people were least likely to cut back on (11%).

The association said the findings were evidence "taking a well-deserved holiday would remain one of the nation’s top spending priorities".

Meanwhile, people were asked to list some of the other common items they would consider cutting back on to save money for travel, with alcohol, cigarettes and takeaway meals being the main choices.

Of the age groups surveyed, the 18-24 demographic are the most tied to their holidays, with only 6% saying they would cut back on trips to save money, this is despite often being regarded as one of the age groups with the least disposable income.

Nearly a third (31%) of the age group said curbing how often they ate out was five-times more likely than cutting back on a holiday.

Similarly, almost a third (31%) of people with children in their household said they are most likely to moderate their spending on eating out, compared to just 13% who would cut back on the amount they spend travelling the world.

Victoria Bacon, Abta’s director of brand and business development, said: “We have always been a nation of people who enjoy taking holidays and it is clearly a spending priority for a lot of people, often overtaking other popular items and leisure activities.

“For those looking to go on holiday this year, but are a bit conscious of cost, then it’s really worth having a look at the deals and offers available at the moment. Many travel companies still have holidays left with free-child places or money off for summer breaks, and 60% of UK travellers say they booked a package holiday last year because it was the best value option for the price.”