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Travel agents ‘unaffected’ by Classic Collection shake-up – On the Beach

Operators
Ilaria Grasso Macola
14 May 2024

Travel agents will be “completely unaffected” by On the Beach’s decision to consolidate Classic Collection and Classic Package Holidays into a single B2B brand.

On The Beach, Shaun Morton, Classic Collection, tour operator

On the Beach Group chief executive Shaun Morton believes Classic Collection can double its passenger numbers in the coming years

Chief executive Shaun Morton today (14 May) told TTG the restructuring will make operations more effective, allowing the OTA to offer the same product but “more efficiently and for better value to the trade”.