On the Beach will be Ryanair’s fourth OTA partnership, following Tui, loveholidays and Kiwi.com. It will offer Ryanair’s flights and ancillaries at the same prices found on Ryanair’s website.
On the Beach declined to give a sales forecast, but analysts from Deutsche Numis said: “Ryanair seats account for 40-45% of OTB’s airline share,” adding the deal “removes a fundamental barrier” to On the Beach’s seat supply.
It said: “This deal guarantees that On the Beach customers will not be overcharged for Ryanair flights and services and will have direct access to their myRyanair account.
