Business advice

Luxury travel’s next era: how top agents keep HNW clients in an AI world

Luxury travel is set for robust growth in the next few years, but how will developments such as AI shape the future for agents selling to a demanding clientele?

How to plan a travel fair for luxury clients

Luxury agents share their advice on planning travel fairs to boost client interest and loyalty

Remember, DEI is lucrative and sustainability saves you money – plus six more Aito conference takeaways

The rise of AI, an increasingly discount-led market and the business benefits of DEI and sustainability were key talking points at this year's Aito conference in Asturias. Dea Jusufi reports

'My simple £250 client referral scheme has led to 75 new bookings'

Thea Gillingham's referrals skyrocketed after she started incentivising clients to recommend her, with one single client responsible for referring another £100,000 of business – here she explains how her referral league works

Simple steps to help you spread the word about sustainable travel

The final TTG Sustainable Travel Heroes workshop of 2025 focused on how agents can share their expertise around sustainable travel with customers and colleagues

Italy’s top luxury destinations for 2026 that every UK agent needs to know

Luxury agents have reported increased booking growth for five destinations across Italy

TTG Sustainable Travel Ambassador partners with beauty brand to create travel essentials kit

Annika Nickson personally tested the beauty kit everywhere from the turquoise lagoons of Tahiti to the icy wilderness of Svalbard

Meet the agent still making bookings on a 16,000km road trip to western Africa

Agent Emma Sowden embarked on the extreme journey with her partner James last month after a series of health scares for the couple

The seven steps to redesigning your travel agency website

Is it time your website had a redesign? We source tips from travel agents who’ve taken the plunge and invested in their digital shop front

'I’ve never disclosed my diagnosis to a supplier': neurodivergent agents share the challenges of working in travel

Working in travel with a neurodivergence presents opportunities and creates daily challenges; three neurodivergent agents share with TTG how they learnt to make things work for them, and their clients

'Our secrets to selling £40,000 expedition cruises with Silversea'

Andara Travel’s directors have booked Antarctica and experienced the Galapagos with Silversea. They explain why they’re fans of the luxury line

Introducing Lufthansa Group's revamped eXperts platform for travel agents

The eXpert platform’s sleek new look and user-friendly structure makes it easy for agents to access information and exclusive benefits

'Trust is your new currency', plus five other AI trends influencing travellers in 2025 – and how travel agents can keep up

Travel Trends Podcast host Dan Christian shared his thoughts on how AI is changing travel for both travel agents and consumers at WTM London on Thursday, warning: 'travellers who use AI are ready to book – their credit card is out!'

'My honeymoon launched me on a voyage to become a Silversea top seller'

Julie-Anne Vaughan, travel manager for Oasis Portfolio of Luxury Travel, married 20 years ago. But she admits her honeymoon planning floundered while she was busy launching the exclusive Portfolio suite – which went on to be so successful it was crowned Luxury Travel Retail Business of the Year at the TTG Luxury Travel Awards 2025.

3 travel marketing tips agents from Abta's latest Holiday Habits report agents can apply ahead of peaks

The 2025 edition is loaded with actionable insights travel agents can use to inform their marketing strategies for the year ahead, writes We Are Llama's Andrew Shelton for TTG

How a Gold Travel Counsellor introduced fees – and changed her business

Sara Greene made the decision to introduce fees in 2022 after nearly three decades of working in luxury travel – here's why, and how she did it

Travel firms must lobby all political parties before next election, says Labour peer – including 'serious force' Reform UK

Broadcaster and Labour peer Ayesha Hazarika says travel agencies must keep plugging away with their local MPs, mayors and councils despite the UK's 'febrile' political landscape

'In a world full of uncertainty and online scams, customers increasingly value the human touch'

Oasis Travel's Sandra Corkin reflects on what it is that makes travel agencies such an enduring feature of the UK's high streets, and why they can – and will – thrive anew

11am, 16 December | Online

Top luxury agency urges advisors to expand contacts 'beyond DMCs'

Luxury agents need a broad network to satisfy today’s high-net-worth clients, says Ellidore travel director Ed Farrelly

Nine do’s and don’ts of marketing to LGBT+ travellers

The second of two TTG LGBT+ Travel Ambassadors workshops with Intrepid and Virgin Atlantic took place online in September, focusing on how to effectively market and communicate LGBT+ travel

'Don't design the customer journey without first creating the colleague journey'

EasyJet holidays chief operating officer Matt Callaghan urges travel firms not to fall foul of errors in process that are costing the economy nearly $9 trillion

‘Advisors must keep abreast of geopolitics’ as luxury travellers’ safety concerns rise

Safety and security are now leading concerns for high-net-worth travellers, according to the latest Virtuoso insights report.

Inheritance tax changes: agents told to start acting now to avoid potentially costly burden next year

'It’s a very difficult decision, but one better to be made before it’s made for you – no one knows what’s around the corner,' said one agent