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How Sainsbury's inspired me to open a luxury travel agency from home

Agents
Emma Dooney
9 June 2026

Helen McEvoy, co-founder of Wine Travel Experts, discovered her passion for wine tourism after a university placement in the leading UK supermarket. 

Blonde white woman and white man smiling at trade show, woman is holding glass of red wine
Helen McEvoy

Helen McEvoy founded Wine Travel Experts with partner Mike just nine months ago 

Most luxury travel agents don’t get their start in the supermarket’s frozen foods aisle – but for Helen McEvoy, that’s exactly what happened.

The Birmingham native’s journey in tourism dates back to a university placement at Sainsbury’s, where she shadowed the peas and chips buyer for a summer season.

It was hardly, as Helen puts it, “the height of glamour.”

But it was also her introduction to the world of commercial buying – how products go from the factory to the shelves. “It was so interesting, and it made me think, I could do this job,” Helen told TTG.