Sustainable Travel Heroes
TTG Sustainable Travel Heroes is an initiative designed to excite you about the increasing consumer demand for sustainable travel and encourage you that taking small steps can make a difference.
To do this, we’ve partnered with travel suppliers that champion sustainability in their sector – meet our Heroes below.
Each year, the programme seeks 20 travel agents to become TTG Sustainable Travel Ambassadors by attending a series of educational workshops, experiencing responsible tourism in action on fam trips and actively taking steps to build a Smarter, Better, Fairer travel industry.
Meet our partners
Accommodation Partner
"Responsible tourism sits at the heart of how we run the business. Our purpose is to champion positive change through positive tourism. We want tourism to be a force for good, improving people’s lives and preserving destinations for future generations."
Small Group Adventure Partner
"At Intrepid, we know that creating sustainable travel experiences isn’t a nice-to-have, it’s a necessity. We’re more conscious than ever of the immediate action that needs to happen in our industry if we’re to make meaningful and significant change."
Watch: selling tips from 2025 TTG Sustainable Travel Ambassadors
The starter kit
Our TTG Sustainable Travel Heroes partners have provided guides, videos, social media graphics and a raft of additional resources to help you sell more responsible tourism. Please let us know if there are any additional resources you would like to see here on feedback@ttgmedia.com.
Ambassador testimonials
"The programme has given me the confidence to engage with diverse groups – from schools and businesses to community entrepreneurs – and to showcase practical ways to travel sustainably. I am immensely grateful to TTG and all the sponsors for making this opportunity possible."
“I thought the programme would be a good way to learn how to incorporate more sustainable travel practices from an early point in my career. I have gained this and much more from my participation!”
"Sustainability in travel is becoming increasingly important, and it’s encouraging to see more travellers placing it at the forefront of their decisions. I wanted to feel confident not only joining these conversations but also leading them – and the TTG Sustainability Course has helped set me on that path."
“The TTG Sustainable Travel Heroes programme has provided a toolkit to better understand sustainable travel and a building block to have better conversations with my clients and suggest more sustainable options without jeopardising quality or being more expensive.”
"Through the programme, I’ve learned that sustainable travel isn’t just about flying less or making sacrifices to the enjoyment of your holiday – it can actually enhance the holiday experience. It’s about finding that balance between your well-earned break whilst getting out to learn and support local businesses and communities, consciously protecting the environment and showing respect for the local culture and wildlife."
Follow TTG Sustainable Travel Heroes
Bookmark this page for regular initiative updates and frequent educational content, plus opportunities to get involved.
TTG Sustainable Travel Heroes is driven by TTG and run in collaboration with commercial partners.