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Reframing all-inclusive: what agents learnt on an exclusive Iberostar fam in Andalucia

Sustainability
Jessica Reid
7 September 2026

From coastal conservation to sourcing responsible seafood, the latest TTG Sustainable Travel Heroes fam with Iberostar proved to agents how all-inclusive resorts can incorporate genuine sustainable practices into their everyday operations and wider projects – while also enhancing the guest experience. 

People standing on a white sand beach with the sunset behind them
Jessica Reid / TTG Media

The Ambassadors in Training enjoying the white-sand beach in front of their Iberostar hotel in Andalucia

“Look – crabs!”

There’s really nothing like the wonders of nature to convert adults back into their wondrous, child-like selves – and in Andalucia’s Bay of Cadiz Natural Park, five TTG Sustainable Travel Ambassadors in Training and I find ourselves bewildered by fascinating new species of flora and fauna we’d never seen before. Among them is the West African Fiddler Crab – known for its unusually large claw, which can fall off and regrow.