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New TTG podcast: CMA pricing guidance – transparency or torture?

Marketing
Sophie Griffiths
23 June 2026

Is the CMA’s new pricing guidance leading to more productive transparency for consumers, or is it simply more regulatory torture for the travel trade?

Episode 22 of TTG's Unpacked podcast explores the latest CMA guidance
Episode 22 of TTG's Unpacked podcast

That’s the question being asked in the latest episode of TTG’s Unpacked podcast, in association with Princess Cruises.

There had been notable concern amongst agents following the introduction of the Digital Markets, Competition and Consumers Act and subsequent price transparency guidance published by the Competition and Markets Authority (CMA).