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Selling tips

'My simple £250 client referral scheme has led to 75 new bookings'
Thea Gillingham's referrals skyrocketed after she started incentivising clients to recommend her, with one single client responsible for referring another £100,000 of business – here she explains how her referral league works
'Stay at least five nights, book fast passes and step into the movies': how to sell Universal Orlando
Universal Orlando Resort just hosted a trade fam trip in partnership with Norse Atlantic Airways. Here are the reflections of some of those who took part...
Beyond Borneo’s wild side: four new ideas for selling Sarawak
Sarawak may be renowned for its flora and fauna, but there’s so much more to discover in this multifaceted destination
How one agency has cultivated a lucrative Maldives revenue stream
Sunlounger Travel is one of the top-selling travel agencies for Sun Siyam Resorts. Sian Freestone from the King’s Lynn branch explains how the agency has cornered the market for this versatile Maldivian hotel group
Is this the best time of year to visit the US? These experts think so...
What is it like to travel to the United States during the country's annual national holiday? We ask a bunch of US tourism experts for their top tips
Ocean Florida launches first travel trade guide
US specialist is promoting a glossy new agent brochure, designed to drive bookings across Florida and beyond, and with a dedicated section for Fifa 2026
The right way to sell Sri Lanka? Do it with purpose – and clients will love it
Co-founders of The Conscious Travel Foundation Olivia Cryer and Maudie Tomlinson are advocates for a new way of selling travel to Sri Lanka
High-net-worth travellers’ top frustrations when booking accommodation revealed
Itinerary clashes and sold-out rooms are just two of the pet peeves facing today’s luxury travellers
Seven ways luxury travellers are avoiding overspending, and how to broach them
High-net-worth individuals are becoming increasingly discerning as luxury travel prices continue to rise.
Agents share top priorities when choosing suppliers
Having access to the best contacts at a tour operator is among the most crucial factors when deciding who to work with, travel advisors shared during the finale lunch for Pure Luxury: The Masterclass. 
Bookings over £100,000 ‘nearly always’ from these professions
A third of these high-net-worth clients had also made a major business move. 
Virgin Atlantic debuts 'gamified' training modules for agents
Carrier has revamped its Sky High Club agents’ training modules and detailed capacity increases on key routes this winter
'8 things I’ve learned booking rail holidays for my clients'
With holidays by train growing in popularity, one agent shares the lessons they’ve learned on selling rail travel
Top agencies reveal secrets to rewarding referrals as loyalty schemes rise
Is there a magic solution to keeping clients loyal, treating them well and winning new referrals? Personalising the approach is key. 
10 new ways to sell Italy to luxury travellers this year
Visitors to Italy are looking beyond Venice, and Rome and Amalfi Coast to explore lesser-known destinations.
Why agents should stop relying on referrals, and four other business tips from a marketing expert
David Nickel, founder of marketing agency Jadewolf, shares the five biggest mistakes agents make when promoting their businesses – and how to fix them
Loveholidays rapped by advertising watchdog over misleading package pricing
OTA told two of its ads were misleading due to dynamic pricing that meant advertised prices were not available to consumers
Riviera Travel promises Irish agents more fams, tours, river cruises and regional departures
Escorted touring and river cruise specialist plans to work more closely with the Irish travel trade under new country manager Carrie Day and increase the number of tours and cruises it offers the market