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Top agencies reveal secrets to rewarding referrals as loyalty schemes rise

Luxury
Debbie Ward
4 August 2025

Is there a magic solution to keeping clients loyal, treating them well and winning new referrals? Personalising the approach is key, say leading agents.

Woman taking flowers

Top advisors believe it's worth splashing the cash on gifts for top clients

Details revealed in TTG’s Top 50 Insight report this year showed loyalty schemes are on the rise, with 38% of finalists offering them, up from 29% last year. Among luxury agencies however, opinion seems split on how official to make “thank you” perks – but many do have plans in place.

 

Two years ago, Designer Travel introduced an app to formalise its referral rewards which the agency says is based on “Quidco-style” cash-back systems.

Clients can earn £10 for every £1,000 spent on their travels, which can be redeemed as cash, a charity donation or a future holiday discount; most choose the latter.