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'Price stimulation is needed': EasyJet Chief Executive Kenton Jarvis reveals booking window starting to lengthen

Airlines
Gary Noakes
23 July 2026

The summer late booking trend is continuing as consumer concerns about the Middle East situation ease, easyJet chief executive Kenton Jarvis has said.

EasyJet chief executive Kenton Jarvis
(Credit: easyJet)

EasyJet chief executive Kenton Jarvis (Credit: easyJet)

Jarvis said concerns about the crisis and unfounded worries about the availability of jet fuel had hit bookings until now, but that the picture was improving.

“What we are seeing across the whole sector is a shortened booking window. Bookings are strong in the month of travel, a little bit outside that, and weaker further out,” he said.

“August and September are behind. My expectation is August for August bookings will be above last year and the same will happen in September.”