Carli spent 15 years with First Choice and Tui before leaving travel to raise her family. When she returned to the industry as a Travel Counsellor, both she and her daughter had been diagnosed with coeliac disease – gluten intolerance. It was then she saw the opportunity to create a specialist business helping travellers with dietary requirements.
Carli believes one of the biggest mistakes agents can make is "assuming they need to establish themselves" before developing a specialist offering. Even before she publicly promoted gluten-free travel, she had begun researching hotels that catered well for coeliac travellers.
