Money to support the investment has come via Jet2holidays' Scale Up Your Street programme, which provides marketing investment directly to ambitious independent travel agents to help them grow and expand.

The £10,000 investment will be used to launch and promote the homeworking division, Perfect Getaways Travel Partners, headed up by Singleton, and to support the division's marketing.

Singleton joins Perfect Getaways with almost 30 years' travel industry experience to her name. Her career has spanned retail travel, tour operations, call centres and most recently the homeworking sector with Not Just Travel.

In her new role as Head of Travel Partners, she will help launch and develop the homeworking division while driving growth.

Perfect Getaways said: "Natalie's wealth of knowledge, passion for travel and deep understanding of the industry make her a fantastic addition to the leadership team as the business continues to evolve and invest in new opportunities."

Singleton added: “I'm delighted to be joining Perfect Getaways at such an exciting time. The business has ambitious plans for growth, and I can't wait to work alongside the team to help take the company to the next level.”

Perfect Getaways owners Dave and Nicola Palmer said: “We are absolutely thrilled to welcome Natalie to Perfect Getaways. Her experience, enthusiasm and industry expertise are second to none, and we're incredibly excited about what we'll achieve together.

"Combined with the fantastic backing we've received from Jet2holidays, this marks an important milestone for our business – and we're looking forward to working with Natalie to launch the most exciting and dynamic self-employed offering out there.”

Perfect Getaways' 'exciting' journey

Alan Cross, Director of Travel Agent Relationships at Jet2holidays, said: “We are delighted to see our Scale Up Your Street campaign resulting in our Travel Agent partners expanding and evolving their businesses to give customers even more reasons to book through their local Independent Travel Agent.

"It is a pleasure to work with Dave and Nicola from Perfect Getaways and be included in their exciting journey.”

Singleton's hire marks the latest investment by the TTG Top 50 Travel Agency-winning business, which now operates nine branches across Cheshire, Merseyside and the Isle of Man.

In July, it announced it had hired James Monaghan from Kuoni, where he spent 13 years, having previously worked at Co-operative Travel.