Previously Head of UK Sales, Lonsdale will now work closely with Helen Beck, Managing Director – Global Commercial, to drive Windstar's international sales strategy, with a particular focus on strengthening relationships with key trade partners across the UK, Germany and wider Europe.
His new role will see him spend more time in market, developing "new distribution opportunities" and working closely with general and preferred sales agents, consortia and partners to grow Windstar's presence and performance across established and emerging markets.
