When Dave Leyshon set up DTL Travel, he always hoped sport would become a cornerstone of his business.
Seven years on, that aspiration has evolved into bookings worth hundreds of thousands of pounds each year – and Leyshon insists his successes can be replicated by any agency willing to graft.
The business now books between five and six rugby tours a year for local clubs, with bookings typically running to anything from £18,000 and £32,000.
That equates to around £90,000 to £192,000 in annual sales from rugby tours alone, before football groups and other sports business are taken into account.
