The launch further expands the operator's reach beyond its core Asia programme, with the operator looking to tap demand for escorted touring holidays in North America.
White brings nearly 35 years' travel industry experience to her new position, including 27 years specialising in the USA and Canada, having previously held product roles with Kuoni, Titan Travel and Premier Holidays.
She said the opportunity to build a North America programme from scratch for an established escorted touring brand was "a once-in-a-lifetime" opportunity.
