The new Personal Travel Experts brand has been created to support the group's growing network of self-employed travel professionals, building on a homeworking model that has operated under the Sunlounger Travel name for the past four years.
Kirkbright said the launch follows several years of refining their proposition. "We've been running a team of self-employed agents for the last four years," he explained. "We've spent that time picking up on the anomalies, refining the operations and making sure everything runs smoothly and efficiently.