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Luxury agents keen to sell more of Portugal’s lesser-known experiences

Business advice
Emma Dooney
27 July 2026

Speaking at a series of Visit Portugal events, agents expressed surprise and anticipation at the depth of luxury experiences available in the country, as they look for European alternatives for affluent clients.

Agents sampled Portuguese wines during events in Belfast and Edinburgh
Stephen McCracken/TTG

Agents sampled Portuguese wines during the events in Belfast and Edinburgh

Keen to show how the destination is increasingly appealing to affluent travellers seeking authentic, experience-led travel alongside world-class hospitality, Visit Portugal embarked on the dinners in partnership with TTG Luxury at Malmaison hotels in Belfast and Edinburgh. 

Alice Fonseca, Head of Strategic Partnership and Niche Markets UK for Visit Portugal, also emphasised a growth in independent home-grown hotels along with international luxury groups expanding into the country, driven by Portugal’s growing recognition as a leading luxury destination.