Travel agents chasing growth should stop worrying about appealing to everyone and start focusing on solving one specific group's problems.
That's the advice from Aurora Dream Travels owner Catherine Thorpe, who has generated £1.6 million in sales in less than two years after building a business around one highly specific niche – solo parents travelling with neurodivergent children.
Catherine never intended to become a travel agent, let alone build a seven-figure business. A former teacher, she joined the industry after years working in network marketing and hypnotherapy, inspired by her own experiences travelling as a single mum to two neurodivergent sons.
