Not Just Travel hopes to have as much success with a new luxury strategy as it did with cruise. Co-founder Steve Witt tells TTG's Pippa Jacks how the strategy has been devised.
Not Just Travel's Steve Witt revealed a new luxury strategy at the group's recent conference
“Ask anyone 'what is luxury to you?' and they'll tell you something different. It's not about star rating. It's not about budget because it could be a weekend away, or a 100-night trip. So we’ve decided to do it on the experience."
Not Just Travel co-founder Steve Witt is explaining the context behind the agency’s new luxury strategy.
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