Malta's strong year-round appeal and investment in smoothing the EU's new border rules sees Tolene van der Merwe, the Malta Tourism Authority's UK and Ireland Director, in a confident mood as she catches up with TTG with summer getting under way.
Tolene van der Merwe, director, Malta Tourism Authority UK
Malta is no stranger to turbulent periods of bitter conflict, siege and foreign rule. But thankfully, for the tourist board, that is all part of Malta’s colourful history. These days, the islands are much more tranquil.
This perception of safety, combined with the ease of access thanks to a strong regional flight network, has helped Malta achieve 19% growth for the UK market year-on-year to April 2026, and there’s no discernible panic around this summer’s numbers.
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