The guide, developed by the Travel by B Corp group, suggests encouraging customers to travel to different places, to travel at different times, or to travel in different ways, in order to alleviate pressure on the world’s most popular destinations.
The Overtourism Marketing Playbook is freely available to any organisation keen to play its part in protecting the places they sell, while improving their customers’ experience.
The guide offers advice on recognising the effects of overtourism in a destination, understanding the best ways to respond, and sharing that success with others.
