Intrepid Travel's Chief Marketing Officer Hazel McGuire and The Resilience Project Chief Executive Dr Angela Huston Gold said authentic storytelling and local voices will become increasingly important as travellers demand greater transparency around responsible tourism.
Travel at risk of overwhelming customers with its climate messaging, industry warned
Fairer Travel Event
Dea Jusufi
3 July 2026
Travel brands must find new ways to talk about sustainability that inspire action without overwhelming consumers, delegates at TTG's Fairer Travel Event were told this week, where speakers warned against both greenwashing and "greenhushing".
Dean Rossiter
Dr Angela Huston (pictured) says a little bit of climate anxiety is a 'good thing', as it means 'we care'
Register for free to continue reading
Get unlimited access to the latest travel industry news and analysis, comment on articles and sign up to newsletters.
Register for free
Already registered? Login here or below.
Having difficulty logging in? Try these tips, or contact support@ttgmedia.com
