Speaking at TTG's Fairer Travel Event in London on Tuesday (30 June), panellists argued the industry needs a common framework for measuring everything from community benefit and biodiversity to economic impact, as sustainability becomes increasingly embedded in commercial decision-making.
Tom Beagant, Partner at PwC UK, claimed climate "resilience" rather than awareness had become the cornerstone of a successful travel business. "The winner is not the person with the best greenhouse gas emissions report," he said. "The winners are the ones who are protecting their revenue, reputation and resilience."
