Members of the Travel by B Corp group have called on the travel industry to unite behind a coordinated strategy to make it easier for agents to sell overland holidays, arguing policy reform and better agent training are needed if rail is to become a truly mainstream alternative to flying.
Conroy (pictured) and other speakers suggested the industry lobby policymakers for a 'more level playing field' between rail and aviation
Speaking at TTG's Fairer Travel Event in London, members of the collective unveiled the early findings of their "Swap the Sky" project, which explores how the industry can accelerate the uptake of flight-free travel.
The group said travel agents remain one of the biggest barriers to growth; not because of a lack of customer interest, but because many advisers lack the confidence, knowledge and tools to sell rail holidays.
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