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Comedian Rosie Jones calls on travel industry to ditch one-size-fits-all approach to accessibility

Fairer Travel Event
Dea Jusufi
2 July 2026

"Asking the wrong question is better than not asking at all," comedian and disability rights campaigner Rosie Jones told travel businesses as she urged the industry to stop making assumptions about disabled customers.

Comedia Rosie Jones at the 2026 Fairer Travel Event with TTG CEO Dan Pearce
Dean Rossiter

Jones criticised the way airport assistance is often delivered, calling the service well-intentioned but 'patronising'

Speaking at TTG’s Fairer Travel Event in London on Tuesday (30 June), keynote speaker Jones said too many parts of the travel industry still rely on generic accessibility measures rather than having conversations with disabled travellers about their individual requirements.

"Talk to disabled people – don’t make decisions for us," Jones, who has cerebral palsy, told delegates. She said there is no "catch-all" approach to accessibility, arguing that businesses should engage directly with customers rather than assuming what support they require.