Clients will able to liaise with an "Expedition Concierge" offering specialist advice across destinations including Antarctica, the Arctic, the South Pacific and Australia's Kimberley region, supported by a new, dedicated website.
According to Clia, expedition cruise bookings increased 42% year on year, while luxury cruise bookings rose 53% compared with 2025.
Lisa McAuley, Managing Director of World Travel Holidings UK, said the investment reflected the company's commitment to such a fast-growing sector, as well as its relationships with "the world's finest cruise lines", which have gone from "strength to strength".