Clia UK and Ireland Managing Director Andy Harmer called Hill “a titan of the river cruise community”, while veteran agency boss Steve Williams, who worked with Hill at GoCruise & Travel, said he would be “missed immensely”.
Reflecting on his friendship with Hill which spanned two decades, Williams said: “It is so hard to come to terms with James' passing. It's such a shock.
“I was keen to work with him again so luckily, I had met with up him on a couple of occasions in St Pancras to catch up, swap memories and discuss future collaboration opportunities – he still had so much energy.”
