Cox & Kings’ makeover has been integral to distinguishing itself from sister brand Abercrombie & Kent, says Jennifer Charlton
Jennifer Charlton says Cox & Kings' recent rebrand is crucial to distinguishing the company from its sister brand, Abercrombie & Kent
The goal of Cox & Kings’ rebrand is simple: to establish a distinct identity separate from Abercrombie & Kent.
The world’s oldest travel company unveiled its contemporary new look this month, following an initial teaser in April.
This relaunch marks the first major change to the brand’s public image in decades, timed perfectly with its entry into the Australian and US markets.
Visually, the makeover is subtle.
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