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10 ways to tempt luxury travellers – hot tickets and trends to hook into in 2026

There’s rarely been a more exciting moment in luxury travel, when innovation and experiential travel are firing people’s imaginations, alongside a higher- than-ever desire to travel in search of ways to fulfil passions, connect with family or push yourself out of the comfort zone. Here’s our guide to 10 of the biggest trends and ideas shaping demand for luxury travel in 2026.

A window into Marrakech and beyond with Riviera Travel
TTG was delighted to join five agents on Riviera’s Marrakech and the Atlas Mountains Signature Tour – alongside clients who were eager to scratch below the surface of the city of souks, the coastal delights of Essaouira and the views from the sprawling Atlas Mountains.
I checked into a luxury detox spa to tackle my addiction to crisps – here's what happened
April Hutchinson spent five nights at one of Europe’s leading medi-spas to see if she could kick her junk food cravings – once and for all
‘I took a fam trip around South Korea by train – here’s how I’d sell it to clients’
South Korea has become one of Asia’s most sought-after destinations – and it’s easy to discover by rail too, with high-speed bullet train services connecting foodie and cultural hot spots across this fascinating country
Is this the hottest agent sales trend of 2026?
An unlikely holiday style is in vogue, leading to a noticeable growth in bookings for several operators... and it's probably not even on agents' radars yet – here's why it should be
Why Stockholm should be on every agent’s LGBTQ+ luxury travel radar
Sweden’s capital takes enormous pride in being one of the world’s most open cities, fully welcoming LGBTQ+ visitors; here’s how luxury agents can position it as a fantastic place for clients to visit
'We need agents to call out unethical snorkelling excursions in the Maldives'

I’m treading water in the Indian Ocean surrounded by an 80-strong swarm of snorkellers. We’re in the South Ari Atoll, at the site of a manta ray “cleaning station”. Alongside me, anxious swimmers thrash about in lifejackets, as numerous boats – I count 17 – idle nearby. Feeling uneasy, I dive down briefly, just in time to watch a lone manta escape the chaos of flailing limbs and GoPros. An unruly free-for-all, it’s a far cry from the magical encounter I’d dreamed of. Resurfacing with a sinking feeling, I head back to the boat. I’ve seen enough.

How Rick Stein is going to entice your clients to Australia
A new travelogue, Rick Stein's Australia, is airing on BBC One in January, and it focuses on Sydney and New South Wales
'We just want to be accepted': When TTG met India’s ‘third gender’ community
Intrepid and Virgin Atlantic hosted TTG’s first-ever LGBT+ Travel Ambassadors on an eye-opening, empowering trip around India’s Golden Triangle, proving inclusive travel is possible in the most unexpected destinations
A new wellness sell for agents: Royal Mansour Tamuda Bay’s Medi-Spa
Morocco’s Royal Mansour Tamuda Bay proves to be the perfect place to sample a new longevity retreat, unlocking the keys to living an enjoyable, healthier life whilst still being immersed in nature 
Top five things your clients need to try at Disney Adventure World this spring
Opening in March 2026, Disneyland Paris’ theme park expansion promises guests even more immersive experiences inspired by their favourite childhood films
How a Christmas elf can help travel agents net a 'cheeky extra booking or two'
How agents are using elf trails, festive coach trips and Christmas charity collections to give something back to their community and boost their local profile
Crystal Symphony: everything travel agents need to know about this luxury cruise ship
One of the latest in a series of TTG Luxury Journeys saw agents take to the water with Crystal, sampling some of the finest restaurants and suites at sea as they sailed the Mediterranean
An agent's guide to booking US World Cup itineraries
The bulk of the matches for the FIFA men's World Cup – kicking off on 11 June – are being played in the US, with Canada and Mexico sharing hosting duties
Inside a fam trip to the Caribbean's most 'reliably sunny' island
Six lucky agents joined a five-day TTG Luxury Journey to Aruba to discover what this charming Caribbean island has to offer luxury-loving clients
Portugal's secret gem of a region every luxury agent needs to know
Agents believe the gorgeous region is set to become one of Europe’s most underrated luxury destinations
Finding Florida’s best-kept secret
From private villas and endless sunsets to exclusive beach set-ups, five agents discovered all that Bradenton Area has to offer on a laid-back TTG Luxury Journey
'It gave me something to fall back on': how travel saved me after a life-changing car crash
Gwyndaf Williams turned adversity into opportunity, and has since grown his travel business to become Independent Travel Expert’s top seller for Jet2holidays
'My simple £250 client referral scheme has led to 75 new bookings'
Thea Gillingham's referrals skyrocketed after she started incentivising clients to recommend her, with one single client responsible for referring another £100,000 of business – here she explains how her referral league works
'I shed a few tears... because I got to experience Alaska with my dad'
Hays Travel's Michael Astley thought he was a confident cruise seller... but turns out no amount of training courses could compare to going on his first cruise
Venturing off the beaten path with easyJet's new city break route
In April, the carrier started flying non-stop from Luton to Tbilisi, capital of Georgia, which is located at the crossroads where Europe meets Asia
The fam trip that had these travel agents hooked on island hopping
Here's what a group of agents learned on a recent educational with Olympic Holidays, a specialist in stringing together Greek islands to create multi-centre adventures
How one agency has cultivated a lucrative Maldives revenue stream
Sunlounger Travel is one of the top-selling travel agencies for Sun Siyam Resorts. Sian Freestone from the King’s Lynn branch explains how the agency has cornered the market for this versatile Maldivian hotel group
The inside story from this year's Top 50 Champions trip
Agents were invited on a fam trip hosted by headline sponsor the Malta Tourism Authority, who found you can make the best plans, but you can't bank on the weather...