It’s been 10 years since the first Tui Blue hotel opened, Tui Blue Sarigerme Park in Türkiye. “Back then the ambition was to create a hotel concept that felt modern, flexible and genuinely built around how guests wanted to holiday,” explains Louise Bates, Tui Hotels and Resorts Director of Brands and Product.
The flagship hotel remains a top seller in the portfolio and was recently named Best Large Hotel globally at the Tui Global Hotel Awards.
“That’s a real testament to the strength and longevity of the concept,” she adds.
