Artificial intelligence (AI)

Widgety wants 'every' UK agent to use new AI assistant including ones who have never sold cruise before

‘Average’ AI risks stripping travel of its ‘human soul’, industry warned

Independent agents add 'real value' to a Tui Blue booking, says brand director

Travel industry warned it could be landed with huge AI bill 'in as little as three to four years'

Top advisor warns agents’ fears of booking tools is ‘losing them revenue’

Agencies facing 'pincer movement' from rising employment costs and new taxes on tourism

'We'll chart a path together with traditional travel agents': the AI that can now book – and fix – holidays on its own

New TTG podcast: is AI travel's friend or foe?

'I'm a travel agent of 10 years and I've learned not to fear AI'

Four tips to getting your luxury travel agency website to show up on Google

Luxury travel’s next era: how top agents keep HNW clients in an AI world

Remember, DEI is lucrative and sustainability saves you money – plus six more Aito conference takeaways

'AI has raised the bar for inspiration, but interpretation is where agents still excel – they make the holiday'

AI trial will elevate Hays Travel agents 'to a different level', says Dame Irene Hays

Travel Counsellors' boss urges agents to embrace new AI tool: 'it will amplify your humanness'

'Trust is your new currency', plus five other AI trends influencing travellers in 2025 – and how travel agents can keep up

The end of GDS training? Agent launches AI tool that can book holidays ‘in seconds’

‘They don’t want flowery language’ – Leading Hotels to launch new tool for agents as client needs shift

'As AI search becomes the norm, agents must use it to strengthen their claim to being the experts'

Agent invests in ‘aftercare’ app to prevent client loyalty ‘fizzling out’

Agents invited to join new online community aiming to demystify AI tools

'AI will soon become a part of every travel transaction, but there's hope yet for humans,' ITT delegates told

High-end homestay brand launches time-saving tool for luxury travel advisors

Luxury travel boss warns AI misuse would be ‘outrage to luxury’